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Press release

2011-07-01

MDG theONE Goes International with Kylie Aphrodite World Tour

thetheONE’s revolutionary technology means this, fully digital, atmospheric generator, is capable of creating both fog and haze effects from the one source.

Kylie Aphrodite – Les Folies World Tour at the Nokia Theatre, Dallas, Texas (Photo from George Masek).
Kylie Aphrodite – Les Folies World Tour at the Nokia Theatre, Dallas, Texas (Photo from George Masek).

After debuting with Celine Dion (Taking Chances World Tour 2009), Britney Spears (The Circus World Tour 2009), Kylie Minogue (US Tour 2010), Microsoft (Kinect CDS launch 2010) and Victoria’s Secret (2010), the MDG theONE™ atmospheric generator has completed another international assignment with Kylie Minogue’s Aphrodite – Les Folies World Tour 2011, which draws to a conclusion in South Africa this week.

Four of the ground-breaking theONEgenerators have accompanied Miss Minogue across 28 countries, augmented by four MDG Ice Fog QTM Low Lying Fog Generators, to produce the spectacular atmospherics which underpinned the tour’s distinctive look.

The MDG units were supplied for the European and North American legs by the tour’s lighting, video and sound supplier, Solotech. They were supplied at the request of lighting designer, Nick Waterhouse, who was careful to specify theONE for the demanding 77-date, six month tour.

“I was introduced to MDG by Solotech’s Karl Gaudreau when touring with Alicia Keys,” says Waterhouse. “We then took four DMX-operated versions of theONE on Kylie’s For You, For Me tour in 2009 and I was very impressed. I was determined to use them again for Kylie’s Aphrodite tour. I love the unique ability theONE has to set the output level from the desk and to switch between haze and fog modes.”

theONE’s revolutionary technology means this, fully digital, atmospheric generator, is capable of creating both fog and haze effects from the one source. It is also the first atmospheric generator with networking capability and, uniquely, can be operated via DMX, RDM, ACN, ETC-Net or Art-Net. These features ensure a fine, remote control over output, and gradual, seamless switching between haze and fog modes.

The superior qualities of theONE was acknowledged by receiving the Best Debuting Product Award at the LDI 2010 where the LDI judges deemed it “the turnkey solution for combining both fog and haze capabilities in a single, highly-portable design.”

MDG Fog has responded to these plaudits by perfecting a touring cradle for theONE, which is the first to provide fully-approved rigging options and uniquely fits all known sizes of 9kg gas (CO2 or N2) bottles. These unique features that ensure theONE is the only atmospheric generator you will ever need, on tour or at home.

Solotech’s Gaudreau has worked with MDG Fog on developing the DMX version of theONE so is well qualified to insist on using MDG atmospheric generators on his projects. He was extremely satisfied with the way the new cradle performed on the Aphrodite tour: “The newly refined design of theONE’s cradle is ideal for touring,” he says. “It gives us many more options for safely rigging the units and is strong enough to withstand the demands of an international tour. The cradle is set on wheels for easy transportation, making it especially fit for ready-to-go touring conditions.

“I find it is very user-friendly and, with its universal voltage rating, theONE is perfect for both international touring and for the rental side of our business.

For reasons of construction, features and effects, MDG’s theONE is my preferred solution for all tours.”