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Press release

2011-12-01

MDG Partners with AED Distribution for Belgium and Luxemburg Markets

MDG is proud to partner up with AED Distribution for the Belgian and Luxemburg market and welcomes AED Group to the MDG family.

Martin Michaud (MDG, President & CEO), Hans Vanderheijden, (AED Distribution, Managing Director), Bart de Smet (AED Rent, Light & Rigging Adviser) and Steven Mansvelt, (AED Rent, Lighting Department Manager) shake hands on the new agreement.
Martin Michaud (MDG, President & CEO), Hans Vanderheijden, (AED Distribution, Managing Director), Bart de Smet (AED Rent, Light & Rigging Adviser) and Steven Mansvelt, (AED Rent, Lighting Department Manager) shake hands on the new agreement.

MDG, the world leader in atmospheric effects, is pleased to announce the appointment of AED Distribution as its official distributor in the Belgian and Luxemburg markets, with effect from 1st October 2011.

Through this partnership, AED Distribution (part of AED group), will supply and support MDG's leading portfolio of fog and haze generators to resellers, installers and rental companies, which will now benefit from easier access to MDG's reliable quality products.

"MDG is proud to partner up with AED Distribution for the Belgian and Luxemburg market and welcomes AED Group to the MDG family," states MDG President & CEO Martin Michaud. "AED's perpetual quest for excellence, their personalized service and the quality of their team and organization reflects values shared by both our companies."

Established in Mechelen, Belgium in 1977, AED Distribution distributes top professional brands across the Benelux countries, carefully screening all products before taking them into their range. AED Distribution works closely with the best dealers, installers and rental companies to provide the highest level of service.

"We are very pleased to be partnering with MDG, which is a world leader in professional fog and haze generators," states Hans Vanderheijden, Managing Director of AED Distribution. "AED Distribution is constantly looking for more products that bring value to the customer. MDG's are exactly such products, made for, and used by, professionals.

"As an extra bonus, our clients will not only be able to buy MDG at AED Distribution, but our sister company, AED Rent, will also add MDG products to its rental catalogue."

"The addition of our products to AED Rent's catalogue will strengthen both our positions as the leading atmospheric effect providers for the European entertainment rental industry," adds Michaud. "In my mind, it's a perfect match and the natural evolution."

Founded in 1986 as a dry-hire rental company for sound, AED Rent is one of the key European market players in lighting, sound, video, trussing, rigging and accessories for the professional audiovisual industry.

"We are truly excited about the partnership with MDG and AED Distribution," says Steven Mansvelt, Light Department Manager at AED Rent. "Logically, we will buy and promote MDG products. Without any doubts, MDG is a market leader and we're pleased to add state-of-the-art fog and haze generators to our rental program. MDG products do not need many 'words': they are typical products that add serious value to our rental catalogue."